We utilized all visual elements to get noticed and communicate this new, perfectly "steams in the bag" technology. According to IRI data, this was the second most successful new product introduction in the food and beverage category in 2007.
We repositioned the Northland brand as "The Cranberry Experts" and designed packaging that addressed women's needs head on. In research, women confirmed that we hit the mark and that this was the juice for them.
We helped Omron introduce a line of body composition monitors in the Sporting Goods and Specialty channels. Buyer response has been phenomenal and Omron gained distribution in several major chains.
We refreshed the brandmark and packaging to better communicate the exact nutrition positioning while matching the hierarchy of communication to the shopping process for this category.
Johnsonville's goal was to plump up sales with savory packaging. Appetite appeal was essential as we sought to capture the flavorful experience this brand delivers.
Our international packaging for food waste disposers was so well received that we were asked to extend our design to their hot water dispenser line - a line that reaches beyond convenience to convey an aspirational lifestyle.
