We utilized all visual elements to get noticed and communicate this new, perfectly "steams in the bag" technology. According to IRI data, this was the second most successful new product introduction in the food and beverage category in 2007.
This update to a better-for-you snack brand appeals to the entire family, and the architecture allows for expansion into a variety of other product offerings. Business doubled and same-store growth increased by about 75% in the
6 months following the packaging change.
We helped Omron introduce a line of pedometers in the Sporting Goods channel. Buyer response has been good and Omron gained distribution in several chains.
Gold in the color palette supports Dr. Smith's superior formulation and effectiveness, the embossing reinforces its premium price point and a more contemporary brandmark connects with today's moms. The brand is showing "double-digit increases in sales and a steady increase in distribution."
Johnsonville's goal was to plump up sales with savory packaging. Appetite appeal was essential as we sought to capture the flavorful experience this brand delivers.
Our international packaging for food waste disposers communicates primarily through visuals, instead of words and encourages customers to step up to the top of the line. On average, sales are up 30% across all global markets.
